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17-25 October 2026

iCare (because you do)

Interviews with stakeholders of a fictitious private clinic in the year 2034

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This project is now archived and was part of DDW23

This project is part of
Embassy of Health
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Collage of video stills from the installation
Collage of video stills from the installation
Hendrik-Jan Grievink
Máxima MC and Fontys Fontys Centre of Expertise Health have commissioned Hendrik-Jan Grievink to visualise what it means when healthcare becomes both more personal and impersonal at the same time, by the application of artificial intelligence.

The scenario

It’s 2034. Population aging in the Netherlands has reached its peak. E-health has become a societal reality: many Dutch general practitioners have been replaced by sophisticated chatbots and artificial intelligence is deployed in all aspects of healthcare. Commercial healthcare company iCare focuses on technologically advanced healthcare services that are tailored, seamlessly and wirelessly, to the personal needs of patients.

The installation

In this installation, actors bring the above (fictional) scenario to life. As a doctor, nurse, iPatient, chatbot and a family caregiver, they share their dreams, fears and desires, each from their own perspective. The actors improvise based on prompts inspired by quotes from newspaper articles and input from stakeholders in the network of Máxima MC and Fontys Centre of Expertise Health. The stories invite us to reflect on the role of artificial intelligence within healthcare: what does it mean when care becomes both more personal and impersonal at the same time?

Colofon

Creative Lead Hendrik-Jan Grievink
Production Wiendelt Hooijer & Esther van Lune
Video direction Gabriel Bauer
Spatial design and realization Goed!Bezig producties

Partners

Sponsored by iCare (because you do)
Sponsored by iCare (because you do)