This project is now archived and was part of DDW23
This project is part of
Dutch Design Awards 2023
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ROMANTIC FUTURISM: A DIGITAL FRESCO FOR GUCCI CHENGDU
Random Studio was commissioned by Gucci to create content for the interior of its new space in a department
store in Chengdu, China. The designers transformed the walls into a flowing image. The digital fresco unfolds
over 33 large LED screens and consists of layers of AI-generated images that blend together to create a
constantly changing fantasy landscape. The once static architecture of the building changes into a living interior.
Pictures of Chinese hibiscus and Florentine architecture from the fashion house’s homeland, combine with natural
elements that create references to both past and present, and to local and cultural interfaces.
