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23-31 October 2027

FeelGut

A circular produced energy bar designed to support your body in producing high-quality SHIT.

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This project is now archived and was part of DDW24

This project is part of
Embassy of Food
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Concept design FeelGut
Concept design FeelGut
Illustraties Marieke Luthart
FeelGut is a circular produced energy bar designed to promote optimal digestion. By supporting your body in producing high-quality SHIT, FeelGut boosts both your well-being and the health of our soils, contributing to a regenerative food system.

We are what our soil eats

Humans are the biggest gap in the food cycle. Each year, we flush away about 8 billion nutrients through the toilet, which our soil desperately needs to stay healthy and continue producing our food. More than three-quarters of people aged 18-35 report that gut issues affect their mood. Clearly, something is wrong. We are undernourishing our microbiome. With 70% of our immune system located in the gut, and its direct connection to the brain, gut health is the foundation of our overall well-being. For decades, we’ve focused on production and efficiency, forgetting that a living soil, just like us, is essential for a healthy system. Using synthetic fertilizers, comparable to fast carbs in our diet, starves both underground and aboveground microorganisms, leading to soil depletion, nutrient loss, and reduced biodiversity. The poor health of your gut mirrors the poor health of the soil. To break this vicious cycle, we must understand the connection between these symptoms—they need each other. This offers opportunities!"

FeelGut 100% circular

FeelGut makes this connection tangible in a product. It teaches us to better understand our own bodies and creates a direct link to farmers and the food system. In the FeelGut vending machine, you are introduced to the fascinating flora and fauna of your gut, and you get the chance to experience FeelGut firsthand. FeelGut was designed by Fides Lapidaire and Yanna Hoek, and developed in collaboration with various partners in a supply chain network. In the coming years, their goal is to make FeelGut 100% circular—from processed shit to high-quality compost that farmers use to grow the ingredients for FeelGut.

Colofon

Gut specialist Sophie Kuizinga
Receptuur ontwikkeling Ivana Mik
landbouwspecialist Cornelis Mosselman
Illustraties Marieke Luthart
Bouw ontwerp Thom Bindels
Productie chef Sebastiaan van Lunteren
Koji productieproces Abel Jeuken & Bob Schuitema
Ketenpartij partner, Boer Triplescape Sjoerd Gompen
Ketenpartij partner, Boer Huiberts Bloembollen John Huiberts
Ketenpartij partner, Voedselstation Jeroen Groot
Ketenpartij partner, Stichting Rondgang Sven Jurgens
Ketenpartij partner, Stichting Biomeiler Fedde Jorritsma
Ketenpartij partner, Toiletleverancier Wetbox Heidi Verschoor & Eelco Hensen

Partners

Sponsored by FeelGut
Sponsored by FeelGut
Sponsored by FeelGut

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