In full bloom

A collaboration between APTUM and Orchids Info.

Hosted by APTUM x Orchidee Nederland

This project is now archived and was part of DDW24

Event type

Exhibition

Location

Canal

APTUM | NRE

Gashouder 13

5613CR

APTUM x Orchids Info

Ronald Smits

‘In Full Bloom’ highlights the versatility of orchids – one of the largest and most diverse plant families in the world. They bloom elegantly for weeks, year after year, serving as a constant source of inspiration.

Orchids Info and Aptum present to you: 'In Full Bloom'.

Orchids Info and Aptum met at Salone del Mobile in Milan, Masterly, where they discovered a shared passion for vibrant, bright colors and expressive patterns and forms. What they both admired in their own fields, they also recognized in each other’s expertise. This mutual fascination led to a natural collaboration, in which flora and light seamlessly merge in a unique way. The result is an impressive floral wall filled with illuminated geometric shapes and sculptural light objects that incorporate orchids. This joint creation will be unveiled for the first time during Dutch Design Week.

APTUM x Orchids Info

Ronald Smits

Hosted by

APTUM x Orchidee Nederland
[email protected]
0031682583183
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Download press kit

About APTUM x Orchidee Nederland

Orchid Netherlands is the place where growers and breeders of potted orchids in the Netherlands come together. The aim is to highlight the versatility of orchids, inspire people and show how easy they are to care for, while they also last a long time. This is done from the inspiration platform Orchids Info, where unique campaigns and promotions reach millions of consumers in the Netherlands, France, the UK, Germany and beyond.

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