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17-25 October 2026

Hidden Potential of Food - Foodie Boulevard

Discover what food can do beyond eating on a participatory playground for creativity, storytelling, self-expression, experimentation and connection.

Hosted by Sofia Yotova

This project is now archived and was part of DDW26

This project is part of
Hidden Potential - what else is possible?
→
Strangers reconnecting through food after lockdown
Strangers reconnecting through food after lockdown
Sofia Yotova Octophina
We interact with food every day, often without questioning what it is for. Foodie Boulevard challenges these familiar assumptions and invites DDW visitors at De Fabriek to look again, follow their curiosity and discover possibilities of their own.

Food Beyond Eating: A Playground for Creativity, Stories, Self-Expression and Human Connection

Food shapes our everyday lives in ways we rarely stop to notice. It carries memories, traditions, emotions, sensory experiences and relationships.

A smell can transport us to childhood. A recipe can connect generations. An unfamiliar ingredient can spark curiosity, while sharing a meal can create connection between people who have little else in common.

Yet we often approach food through a narrow set of expectations about what it is for and what we are supposed to do with it.

Foodie Boulevard asks what becomes possible when we loosen those expectations and approach food with curiosity instead. Rather than presenting a finished answer, the immersive installation creates space for personal discovery.

Visitors can draw from their own experiences, associations, memories and imagination to investigate what food means to them and what else it might enable.

The starting point is deliberately familiar: something every person already knows. The experiment begins when we look at it differently.

Creating edible art live on stage at TEDxVitosha
Creating edible art live on stage at TEDxVitosha
Martin Banov
Children creating and sharing edible art together
Children creating and sharing edible art together
Borislav Tchobanov
Edible art created in kitchens around the world
Edible art created in kitchens around the world
Sofia Yotova

By

Sofia Yotova

Hosted by

Hidden Potential Collective
[email protected]
+31623254196
Visit website
Download press kit

About Sofia Yotova

Sofia Yotova is an experience designer, social entrepreneur and founder of Foodie Boulevard. She uses food as a material for play, creativity, connection and discovery, designing participatory experiences that challenge familiar assumptions and invite people to ask: what else is possible?

Colofon

Founder Sofia Yotova

Partners

Sponsored by Hidden Potential of Food - Foodie Boulevard

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