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17-25 October 2026

Have You Asked Your Mother?

Open studio by fffunction. Meet the team, explore work in progress, get asked amazing questions or join the daily Q&A.

Hosted by fffunction.studio

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Entrance fee

DDW ticket required

Event type

Exhibition

Accessibility

Dogs are allowed
Free wifi available
Fully wheelchair accessible

Opening hours

11:00
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18:00
11:00
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18:00
11:00
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18:00
11:00
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18:00
11:00
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18:00
11:00
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18:00
11:00
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18:00
11:00
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18:00
11:00
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18:00
Process presentation
Process presentation
Jannie Guo
Step inside, grab a cup of our own coffee roast (created together with Sprout Coffee Roasters) and discover how ideas become brands, products and experiences that people understand, remember and care about.

Proof of the pudding

At fffunction, we believe great (brand) design needs more than good taste. From early positioning and strategy to identities, packaging, digital experiences, motion and physical objects, we’ll share the research, conversations, decisions and creative work behind our projects.

Have You Asked Your Mother? is a question we ask ourselves whenever an idea becomes too complex, too familiar or too rooted in the design world. Do people outside our bubble see what we see? Do they understand what we mean? And does it make them care?

Throughout the week our studio becomes a place for conversation. Meet the team, explore work in progress, get asked amazing questions or join the daily Q&A.

Because a good conversation is the best start to something better.

Ready to visit?

Come to Dutch Design Week and make this project part of your visit.

Buy tickets
Open studio
Open studio
Jeroen van der Wielen
Process presentation
Process presentation
Jannie Guo

About fffunction.studio

fffunction is a strategic design studio. We build distinctive brands for organisations that are changing; growing, merging, repositioning, starting even maybe. We work with strategy, behavioural insight and design, from positioning through to identity and rollout. What you end up with is a brand that's clear about what it stands for and recognisable wherever it turns up.

Colofon

Co-founder & Strategy Rik Dijkhoff
Co-founder & Design Thomas Kampers
Brand & Motion Design Rutger Broekman
Brand Design Ivo Konings
Project Management Lilly Pennings
Design Intern Joris Groenen
Design Intern Carl Tabor