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17-25 October 2026

RESHAPING THE FUTURE OF FASHION

Is this the dead of the designers?

Hosted by LABELEDBY.

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This project is part of
Fashion Tech 2026
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Entrance fee

Free access

Accessibility

Dogs are allowed
Free wifi available
Toilets available
Partially wheelchair accessible
Wheelchair friendly toilet available

Opening hours

11:00
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Funeral
Funeral
CHATGPT
For years, we believed creativity was uniquely human. Now, AI challenges that belief, reshaping fashion and design. As algorithms replicate our ideas, we ask: is this the death of human creativity, or the beginning of something new?

AI'S FUNERAL

For years, we believed creativity was uniquely human. That imagination, intuition, and the desire to create something new could never be replicated.
We were wrong.
AI learned our aesthetics, studied our archives, and reproduced our creativity in seconds. We called it innovation. Progress. The future.
Until it became faster. Cheaper. Better.
The studios fell silent. The sketchbooks remained unopened. The designer became an operator. The operator became obsolete.
And no one heard the final needle fall.
Today, we lay creativity to rest. We bury intuition, experimentation, and the human desire to create the unknown.
Is this the death of designers, or just the beginning of something new? Are AI-generated patterns and designs truly as good as those created by human hands? Can algorithms replace the intuition, imperfection, and emotion behind human creativity?

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By

LABELEDBY.

Hosted by

Marina Toeters and the Farmer Friends
labeledby@gmail.com
0650524641
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About LABELEDBY.

LABELEDBY. is a fashiontech research and development studio founded by engineers Jessica Joosse and Fabienne van der Weiden. They teamed up during their studies at TU/e, sharing a passion for sustainable production, design research, 3D technology – and fashion.