Mobility of the future
"We want to show how MINI makes a unique and positive impact in the world - 'BIG LOVE for the planet' is what we call it at MINI," says Daniëlle Dieben, Head of MINI Netherlands. One of the ways in which this is expressed at MINI, and also one of our most important core values, is the creative use of available space: creating maximum interior space with a minimum footprint – in other words, doing more with less. The central theme of Dutch Design Week, 'The Greater Number', therefore seamlessly connects to what we stand for at MINI and we are extremely proud of this partnership."
Read more about the partnership with MINI on the partner page.