MINI is straightforward, sincere and authentic. MINI blends creativity with cleverness, offering an open platform for people and design. This disruptive car brand created an icon and isn’t ready to slow down soon.
Everybody knows MINI, born in the middle of the so-called Suez crisis. A time where fuel prices went through the roof and people wondered if cars made much sense. MINI showed everybody the power of ingenious thinking, disruptive design and believing in yourself. Issigonis, designer of the iconic MINI said in 1959: “An expert is someone who tells you why you can't do something.” Alec didn’t listen to experts and created something truly unique. Today at MINI, we still love designers that shake things up and challenge the world by doing so.
From the moment the first MINI hit the road, it made an impression that lasts forever. The iconic design has evolved throughout the years, but nevertheless always stayed unmistakably MINI. Invented by the British, perfectioned by the Germans and designed by a Dutchman. Since 2009, Adrian van Hooydonk has led the design department of BMW Group and together with Head of Design Oliver Heilmer he is responsible for the design of all MINI models (as well as all BMW's and Rolls Royces).
MINI is for everyone. With a MINI, in any shape or size, you can be 100% you. At MINI, we call it BIG LOVE. BIG LOVE is all about happiness, positivity and diversity. Whatever you do or love, there is always a MINI that matches you. Because even though we are all different, we do fit together. MINI loves everyone. And everyone can love MINI.
BIG LOVE FOR THE PLANET
Looking to the future, we create stories together with you about doing more with less, about small ideas with big impact and challenges that we turn into opportunities for a sustainable future. Read more about the vision of BIG LOVE FOR THE PLANET and how it is applied to the MINI manufacturing and supply chain, among other things.
MINI VISION URBANAUT
With the MINI Vision Urbanaut, MINI presents an entirely new approach to mobility and an innovative vision on the use of space. MINI mainly sees the future as a provider of unforgettable moments. We call them MINI moments. Inspired by the question ‘What do I want to experience with my car?’ they offer the conceptual platform for the MINI Vision Urbanaut – whether you're on the road or not. Specifically, this is defined by the MINI moments Chill, Wanderlust and Vibe. The exterior and interior of the car change to match the MINI moment. Smell, sound and Ambient Light enhance the mood of various moments. The MINI Vision Urbanaut is focused not just on multipurpose usage, but on sustainability as well. You will see and experience this right away. The starting point of the concept was Clever Use of Space – which MINI is known for. The car offers maximum space with minimum dimensions. Although the MINI Vision Urbanaut is just 4,46 metres long, the height makes the interior very versatile with ample freedom of movement. The electric drive enables locally emission-free mobility. The interior of the MINI Vision Urbanaut consists of a large percentage of recycled materials and the used materials are almost fully renewable and recyclable.