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Secrid believes in design as a force for good, and invests in design talent. Together with our mission-driven partners, we are creating a movement of designers, shifting the industry's focus from producing more to producing better.

Design as a force for good

Industrial Evolution

Secrid believes in the power of design. Look around you. Everything is designed. From the clothes you are wearing, to the phone in your pocket and the building you are in. All these products shape our society and impact our ecosystems.

Since the Industrial Revolution and the relocation of factories to low-wage countries, mass production of low-price and short-lifespan products has become the norm. This development has brought prosperity to some, but also social inequality, depleted raw materials, environmental pollution, declining biodiversity and a climate crisis.

Industry cannot be stopped, but it can be changed. We see a leading role for designers within that transition. The general guideline is simple: every new product must be better than its predecessors. We call this: Industrial Evolution.

About Secrid

We, designer couple Marianne van Sasse van Ysselt (fashion) and René van Geer (industrial design), have worked for many industrial clients for many years. Since 2009 we have been focused on our own mission and brand: Secrid.

In the Netherlands, today, approximately 500 people are involved in the development, production and sales of our pocketwear: essentials that you carry with you every day in your pocket or bag. Our products are available in more than 80 countries.

Secrid is a B Corp that embodies social responsibility and a holistic approach. We opt for durability, CO2-neutral production in the Netherlands, and collaborate with social workshops. We also invest 1% of our revenue in projects supporting our mission: to drive the Industrial Evolution. 

Mission-driven partners

Change is created together. What Design Can Do is a partner who, like Secrid and Dutch Design Foundation, believes in design as a force for good. We have joined forces to support talented designers through coaching, funding and providing a valuable network.

Secrid Talent Podium

With Dutch Design Foundation, we put the spotlight on talented designers every year during Dutch Design Week. Creatives who drive the evolution of their industry with innovative products. And who together paint a hopeful picture of progress. In addition to this podium spot, each designer receives coaching and a cash prize of €7,777: a reference to our 7 design principles for holistic product design. By giving visitors to DDW insight into the conscious choices and dilemmas facing both these design talents and ourselves, we aim to stimulate conversation and above all, movement.

Design Competition

What Design Can Do (WDCD) organizes design challenges to solve the biggest social dilemmas of our time. Winning teams receive a professional development program, a prize fund and publicity through all partners of the challenge. Three winners of the recent 'Make It Circular Challenge' are supported by Secrid.