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Welcome In My Backyard

Vulnerable residents in Eindhoven need a home too. How can we shift from NIMBY to WIMBY and create a more inclusive city?

Social housing corporation Trudo notices that support for living alongside vulnerable neighbors is decreasing. Despite Trudo's commitment to inclusive communities, 'Not In My Backyard' persists. Can we shift this mindset?

Living together isn't something you do alone

Eindhoven faces a severe housing shortage. Finding an affordable home is becoming increasingly difficult. Construction plans for more houses are delayed due to rising costs, slow procedures, and objections from neighbors. Our vulnerable fellow citizens are particularly affected, as they have limited resources and networks to secure suitable housing. Social housing corporation Trudo is here not just for those with modest incomes but also for those with special needs - like former homeless people, ex-addicts, refugees and individuals with mental health issues.

We observe a declining willingness to live alongside these vulnerable neighbors. Concerns, resistance, and objections to placing this group in the city are growing, despite our belief that everyone deserves a roof over their head and that the impact is often minimal.

From NIMBY to WIMBY

At Dutch Design Week, we welcome you to explore our interactive exhibition, ‘Welcome In My Backyard.’ With stories of humanity, we’ll let you experience resistance and challenge your sense of empathy. After all, living together isn’t something we do alone, is it?

Experience resistance, explore stories, and reflect

Welcome In My Backyard offers you:
... a journey through a miniature society
... a confrontation with your own biases
... immersion in the stories of those who know best
... the experience of standing in someone else’s shoes
... a chance to rethink your role in society

About Trudo

Social housing corporation Trudo stands out with bold projects and innovative initiatives for housing concepts and area developments (Strijp-S, Woensel-West, and Landgoed Eikenburg). At Trudo, it’s not about the real estate but about supporting people who want to move forward in life. The mission ‘Supporting People’ is evident in everything Trudo does. Trudo believes in a future where everyone has a comfortable home and is part of a community that supports and offers opportunities.