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AUGMENTED ENVIRONMENTS
Our collections are augmented garments and accessories which illustrated pattern designs are readable through a dedicated App. The interactive content linked to the products’ illustrations reconsiders education by providing immersive, intelligent and adaptable solutions.
We believe that both the making of clothes’ illustrated patterns and the identity and creative process belonging to pattern designers/illustrators/visual artists, are underestimated. Powerful stories can be transmitted to people while wearing clothes or holding accessories, ‘touching’ them far more deeply and therefore giving a new meaning to clothing and fashion in our highly troubled and changing times. Linking clothes/materials/patterns to digital content allows also to propose updatable contents, making clothes and accessories dynamic products and changing the way we consider and experience them, offering a longer life span to the clothes instead of wearers quickly becoming tired of and disposing of them.
We are currently collaborating with the Northern Lights Route - My story EU project (Finland, Sweden and Norway) and conducted by the Lapland University of Applied Sciences, Finland. Arctic award 2019. Specific augmented outdoor garments are being created, making use of stories/materials collected along the Route, illustrations created by a local artist and links with local tourism actors.
W-A is supported by EU WORTH and CAST programmes.
