OCCAY, focusses on the development of a sustainably crafted womenswear collection suitable for multiple occasions and times. This collaboration between Max Zara and INDUO® aims at boosting the dynamic lifestyle of woman by offering durable high-quality garments, with stain and sweat-resistance.
"Every woman knows the problem of some times having to choose comfortable clothing instead of original ones. Because you have a busy day ahead or it is not the right occasion for it. You also often do not wear original garments every day, because you are afraid that they will get dirty or sweaty and that they will have to be specially treated by the dry cleaner afterward. We are changing that with the OCCAY collection. So that women can wear authentic clothing without being limited by comfort."
Through this collection, we want to share the artistic necessity of fashion as well as the importance of quality and durability in design. Fashion influences people on a personal, cultural, and social level, and this is why the value of the industry should be celebrated in a way that the current fast consuming industry is failing to do so.