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[UN]SOCIAL DESIGN MUSEUM
Abstraction in the Digital Age

Ode to Construction

3D viewing room
Ode to Construction
Polina Joffe
This project is part of [UN]SOCIAL DESIGN MUSEUM

Ode to Construction – Abstraction in the Digital Age is a project inspired by the Constructivist movements of the early 20th century, and demonstrates the fluidity of a design’s materialization within the conditions of the digital.

What happens when a construction moves from code to print, or from code to space? What gets lost? What stays the same? Ode to Construction – Abstraction in the Digital Age demonstrates the fluidity of a design’s materialization within the conditions of the digital. Constructed from pixels and data, transformed into vector files, travelling through the cloud to an offset printer, and translated into physical metal objects – the project moves effortlessly between screen, print, and space and simultaneously questions its context and medium.

Ode to Construction – Abstraction in the Digital Age started as an investigation into the visual strategies and ideologies of Russia’s early 20th century Suprematist and Constructivist movements. Through artistic research, graphic designer Polina Joffe searched for ways to reanimate their foundational legacies from a contemporary viewpoint. She designed a generative tool that creates constructions made of red and black rectangles, visually echoing modernist abstraction. With the tool, available at odetoconstruction.com, Joffe created a publication along with a physical construction / installation at Onomatopee Projects.