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(Archive) Mimica Touch

Mimica's mission is to radically reduce unnecessary food waste caused by overcautious expiry dates (SDG 12.3), our first product is Mimica Touch.

This project was part of DDW 2020
Mimica Touch flat label on a meat packet. — © Photo by https://www.mimicalab.com/

Mimica Touch is a patented label or bottle cap that turns bumpy when food or drinks spoil, based on actual temperature conditions. It provides an accurate, real-time indication of the product’s freshness with a tactile interface.

Mimica is an award-winning design-led UK company with a mission to radically reduce unnecessary food waste caused by overcautious expiry dates (SDG 12.3). We take a multidisciplinary approach and bring together food scientists, designers & engineers t

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Mimica Touch flat label on a meat packet. — © Photo by https://www.mimicalab.com/

Mimica Touch cap on a juice bottle. — © Photo by https://www.mimicalab.com/

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