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We all know clocks that indicate the time, but a clock that impermanence embodies? Unlike other clocks, 'The Time is Ticking' has an expiration date. One which is synchronized with that of its owner.
Time
In about eighty years the only thing that's left, is the timepiece. Somehow it's funny that, precisely what time indicates, is not itself burdened by the consequences of the passage of time.
Proces
People get old visibly: we get wrinkles, walk crooked, eventually, perhaps not at all. The Time is Ticking goes through the same process. Atelier van Asseldonk investigated how many woodworms it would take to make the wooden housing of the clock disappear to the last fiber in about eighty years. Exactly the duration of an average human life.
Perish
When the case has perished and the timepiece lands on the gold leaf base, it will continue to work and outlive us all.
