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17-25 October 2026

Designing for Trust: No Trust, No Intimacy

Hosted by Marketing Design Lab

This project is now archived and was part of DDW20

Eveline van Zeeland
Eveline van Zeeland
Fotografie Ton Toemen
In this world full of crisis, trust is the one true cornerstone of life. However, trust appears to be rather elusive. But is it really? What if we can design for trust?
Everybody loves to live in a society where trust predominates. Trust is not only the cornerstone of relationships, it also stimulates economic growth. So if trust is designable, which it is, one would expect heavy investment in trust design. However, the

About Marketing Design Lab

Together we are designing the future. The Marketing Design Lab guides organizations and individuals towards a design-oriented practice. The core activities of the Marketing Design Lab are training (among other things in Design Thinking, Storytelling, Creative Thinking and Neuromarketing), coaching, inspiration and research.