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17-25 October 2026

FreshTag

FreshTag indicating technology for promoting food waste reduction.

Hosted by FreshTag Limited

This project is now archived and was part of DDW20

FreshTag Limited
60 per cent of the food waste in the UK is still edible, the average household spends £500 annually on wasted food because of the confusion of date code expiry. FreshTag is here to offer you an evolutionary solution for reassuring food freshness and safety, greatly reducing avoidable food waste.
Have you ever wondered if the food you left in the fridge is still okay to eat? Or have you felt guilty when wasting food that you did not cook in time? Our FreshTag Freshness Indicating Technology (FIT) is an innovative smart labelling system that sign-p
FreshTag scientific mechanism of the technology
FreshTag scientific mechanism of the technology
FreshTag Limited
FreshTag colour coding system
FreshTag colour coding system
FreshTag Limited
FreshTag market entry approach
FreshTag market entry approach
FreshTag Limited
FreshTag future prospective
FreshTag future prospective

About FreshTag Limited

FreshTag Limited is a young innovative company established in 2019. It is supported under the business incubator scheme of InnovationRCA in London. The team is consistent with young entrepreneurs from the best institutes of the world with design and scientific backgrounds. We aim to help food waste reduction while educating the modern society with a healthier and fresher lifestyle via state-of-the-art technological ideologies and innovations.

Colofon

Director Rui Xu
Head of Research and Development Andawei Miao
Visual designer Shu Huang
Visual designer Xiaolong Wang

Partners

Sponsored by FreshTag

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