'FLOAT' - THE SOFT DECONSTRUCTION

A WEIRD FANTASY OF INDIVIDUAL MASCULINITY

This project is now archived and was part of DDW20

The essential line-up of the collection

•All Garments by Yueer Zhong

'Float' is narrated in a multiply contextualized and conceptual way, although the core of its ethos is simply about rebellion. Based on the reflection of the 'skin', 'self' and the society, the collection tries to deconstruct the stereotypical beauty of masculinity and its structure.

As the title 'Float' writes, by using a visual metaphor of the situation of 'people in water or wind', the designer reveals the visuality of distortion, to present how his inside 'self' may look like when impacted by his surrounding world, the problem wit

Look Book Excerpt

•Visual Editing by Yueer Zhong

Progress Fitting Photo Example

Design Development

•Edited by Yueer Zhong

Six Stills From The 'Float' Animation (Trailer)

.js-video-overlay { display: none; }

Hosted by

Yueer Zhong
[email protected]
Visit website

Download press kit

About Yueer Zhong

Yueer Zhong graduated from the London College of Fashion in the UK. Began as menswear designer, he has been trying to explore new aesthetics with his craftsmanship of manufacturing, pattern cutting and creative use of materials, integrated with his proud innovative approach of textile process. With all these elements weaved together, the designer aims to present the contemporary menswear which is free, fearless and freshening.