Putting the Planet First - a new orientation
Instead of thinking about the 3Ps - your challenge is to adopt a new perspective. Always put Planet first. Then people. Then profit.
Hosted by Medinge Group - a global Think Tank on BrandingThis project is now archived and was part of DDW20
Put Planet First.
Leonie Boschma
Four rivers already have legal rights. What if this was extended to other natural resources? Together with Medinge Group, you can explore what's already being done to include nature as legal entity in design. Review the influence of these actions and help define a new framework for impactful design.
When you give rivers, forests, mountains and oceans the same legal rights as humans and corporations have, it changes the order in your design. From the outset you have to integrate the potential impacts on the planet.
Four rivers already have legal r
About Medinge Group - a global Think Tank on Branding
Medinge is a not-for-profit Think Tank on branding. A collective of brand academics, guardians and visionaries from around the world whose purpose is to influence business to become more humane and conscious in order to help humanity progress and prosper.
We stand for Brands with a Conscience. A brand with a conscience build sustainable thinking into the core of what it does and always tries to act responsible. To the benefit of all stakeholders, including the Planet.
Colofon
Generation Co | Member of Medinge, the Dutch Chapter
Sandra Horlings
Generation Co | Member of Medinge, the Dutch Chapter
Christof Zürn
Generation Co | Member of Medinge, the Dutch Chapter
Astrid Manden-Benneker
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