This project is now archived and was part of DDW20
The device captures tyre wear right at the wheel
The Tyre Collective
Tyres: The stealthy pollutant you never thought about. Tyre wear is a major source of microplastic and air pollution. It enters our waterways and the air we breathe. The Tyre Collective aims to mitigate tyre emissions by capturing them at the source, safeguarding our environment and health.
We all know tyres wear down but have you ever considered where it goes?
Today, half a million tons of tyre particles are produced annually in Europe. These particles become airborne, accounting for up to 50% of vehicle particulate emissions, and are t
Amount of tyre wear produced by various vehicles
The Tyre Collective
Positioned near the wheel to maximise efficiency
The Tyre Collective
Particulates are reused in different applications
The Tyre Collective
A rig was built to test our prototypes
About The Tyre Collective
The Tyre Collective is a startup with a mission to mitigate tyre wear emissions in our environment, a stealthy air and microplastic pollution. The Co-founders, Hanson Cheng, Hugo Richardson, Siobhan Anderson and Deepak Mallya began the project as part of their MA/MSc in Innovation Design Engineering at Imperial College and the Royal College of Art. With the goal to make our cities healthier, they aim to bring people across disciplines and industries together to tackle this complex problem.
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