WEAR - Wearables of the future.

WEAR - Wearables of the future. Merging nature with technology while naturally doing good.

WEAR by Happy.Green is a new range of smart and interactive batteryless wooden wearables that are based on Happy.Green’s vision of a more sustainable future that also underlies other Happy.Green concepts, such as the Hideaway that Happy.Green presented during the Dutch Design Week 2018. WEAR consists of wooden bracelets, sunglasses, and watches, with integrated technology that connects them to the WEAR app. The integrated batteryless technology makes the wearables multifunctional: from opening your Tesla, transferring your contact details like a business card, to operating your lights and music at home. The technology is seamlessly integrated in the wood, thereby maintaining the minimalist wooden aesthetics of the wearables. Although they have a minimalist design, most of the wearables are durable, waterproof, dust-proof, and shock-proof. Only seeing the wood, not being able to see the technology, creates a unique feel when using the functionalities of the wearables.

TRANSFORMING A MINDSET

Happy.Green aims to transform the mindset of consumers, by showing them that sustainable products can also be beautiful, sustainable, design centric, and functional at the same time. Happy.Green wants to help consumers see wearables not just as fashion accessories, but as multifunctional everyday tools in a smart and connected world. WEAR aims to be a circular sustainable alternative to plastic wearables, which is why wood is being used as the primary material. As a material, wood is renewable, compostable, and has one of the lowest possible CO2 impacts, which makes it ideal in reducing the carbon footprint of wearables. To increase the positive social impact of the wearables, Happy.Green has created an online platform where non-profits, NGO’s, and local organisations can advertise their volunteering needs. Consumers can receive discounts and upgrades for the wearables through the online platform when doing voluntary work. Happy.Green wants to motivate people to engage in more sustainable behavior and make ‘doing good’ the norm instead of an exception.