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17-25 October 2026

A Cringe a Day Keeps Platform Capitalism Away

The cringe calendar is designed for those who are chronically online, making their stomachs churn and eyes squint.

Hosted by Ieva Valule

This project is now archived and was part of DDW23

This project is part of
Cringe or Cool?
→
Ieva Valule
Instagram is fun, but the pendulum is seemingly shifting away from posting on the grid.

The Only Way Forward

Before we get hooked on the next platform serving it better, it's time to look back at outrageous outfits of the day, the first leaves hitting the ground, and those earnest #nofilter pics. The success of this calendar is measured by how difficult it is for the participant to get through the cringe-posting tips. I assure you that after the last tip of this calendar, platform capitalism will feel a lot more meaningless. This calendar can be an excellent gift to enthusiastic users struggling to find where to go next. Because sometimes, the only way forward is to look back and cringe.

About Ieva Valule

The cringe calendar will make your stomach churn, and eyes squint, tapping into the masochistic posting tendencies we secretly harbour. The calendar is measured by the difficulty for the viewer to get through the daily tips. After you tear the last page, platform capitalism will feel meaningless.