Cringe or Cool?

What is Cringe?

«One might think that ‘Cringe’ is a phenomenon without explanation: a kind of revulsion reflex in face of a public demonstration of clumsiness or ignorance. The term has become the formula dedicated to designate a feeling that social networks have helped to make more common: ‘an indirect discomfort’» - Robin James from Le cringe algorithmique, un outil de contrôle social Fascinated by the extended effect of Cringe and the role it plays in design, the exhibit invites visitors to explore Cringe in our contemporary societal panorama and its influence on norms and trends. The exhibition features a series of installations curated from invited peers that explore various deep-dives of Cringe-Influenced objects and networks. From fashion to music, from memes to video games, the works challenge our prejudice with Cringe at the nucleus. The experience guides visitors through an active participatory scenography whereby you are prompted with choices to make between Cringe or Cool.