Super Nostalgia

Welcome to the supermarket of the future.

Hosted by Gawon LEE

This project is now archived and was part of DDW23

Event type

Exhibition

Location

West

Next Nature Museum

Noord Brabantlaan 1A

5652LA

Super Nostalgia

Gawon LEE

How annoying would it be if we couldn’t find the ingredients we need at the supermarket? When I read that the climate crisis was affecting agriculture I thought about what the future of food will be like. I turned this frustration into a poster series advertising a supermarket in the 2050s.

What would happen if your favorite food disappeared?

In 2018, the Intergovernmental Panel on Climate Change (IPCC) adopted the special report "Global Warming of 1.5 °C." If the current levels of greenhouse gas emissions continue, it is highly likely that the Earth's surface temperature will rise by 1.5 degrees or more compared to the pre-industrial period within the next two decades. This is more than a decade ahead of the IPCC target. In the near future, if we do nothing, all the foods we enjoy today will be replaced or become rare.

Super Nostalgia: Chickpea and peach

Gawon LEE

Super Nostalgia: Banana, Avocado and meat

Gawon LEE

Super Nostalgia: Wheat and peanut

Gawon LEE

Super Nostalgia brochure

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Hosted by

Gawon LEE
[email protected]
+33 7 68 81 09 60
Visit website

Download press kit

About Gawon LEE

Gawon Lee is a graphic designer based in Paris and Seoul. He holds a Bachelor of Fine Arts degree from Hongik University. Specialized in brand design, illustration and editorial design, he is striving to become a multinational designer with a global reach.

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