Generative AI relies on relentless scraping, drawing from vast archives of user-generated content and other people's work to copy and regenerate any design.
SUPERLOCAL brings this continuous extraction process out of the server room and onto the exhibition floor. Initiated by Fontys InnovationLab alongside Humber Polytechnic and Fontys ArtCode, this project treats the entirety of Dutch Design Week as a raw dataset waiting to be harvested.
Operating without filter or consent, students crawl through the exhibitions to scan everything they encounter: from chairs and ceramics to the visitors themselves.
The collected data is processed at SUPERLOCAL, functioning as a tiny supermarket/gift shop. Here, visitors can browse the wares and maybe even buy cheap knockoff designs generated directly.
By making design theft visible, commercialized, and immediate, the project asks a provocative question: if we get upset seeing our work stolen in person, how do we respond to the invisible, mass exploitation performed daily by large tech companies?
SUPERLOCAL
Hosted by ICTThis project is now archived and was part of DDW26
This project is part of
Fontys for Society
→
Fontys for Society
Location
Strijp-S
Area 51
Ketelhuisplein 18
5617AE
SUPERLOCAL
Fontys ICT
Numerous AI models scour the entire internet, scraping and collecting data along the way. During Dutch Design Week, students from Fontys InnovationLab, Humber Polytechnic, and Fontys ArtCoDe will do the same to create our own raw dataset. Through thi
