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17-25 October 2026

Product Designer & Prototyping

Designed & developed collection products, leading the transition from 3D concepts to tangible prototypes.

Hosted by Daniela Rodriguez

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This project is part of
SOBREMESA

Entrance fee

Free access with DDW ticket or entrance fee (€ 5,-)

Accessibility

Tactile
Free wifi available
Toilets available
Fully wheelchair accessible
Wheelchair friendly toilet available

Opening hours

11:00
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18:00
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PROVECHO Render 01
PROVECHO Render 01
Daniela Rodríguez
Daniela Rodríguez is a Product Designer at PRISMA Collective. She explores the relationship between materials, craftsmanship and everyday rituals, developing objects that combine functionality, cultural meaning and human connection through collaborative design

PROVECHO - Dining Plate

This piece highlights orange clay, a material deeply rooted in the history of Mexican cuisine, just like other objects from the SOBREMESA collection. By utilizing this specific type of ceramic that is so characteristic of traditional Mexican cookware, the design revives a familiar and nostalgic texture, translating it beautifully into a contemporary context.

The concept reimagines the conventional plate by introducing a meaningful ritual of discovery to the dining experience. When brought to the table, a central lid initially conceals the main course, creating an engaging element of surprise and anticipation before the meal even begins.

Once removed, this lid reveals its clever dual purpose: it functions as a bowl for traditional liquid starters, like soups or creams, while a separate cavity gracefully holds the side dish. By accommodating a three-course meal in a single object, the piece's organic forms evoke the dynamism, closeness, and warmth that define the Mexican culture of sharing. Ultimately, it embodies its name (PROVECHO) by capturing the exact moment when nourishment ceases to be merely food and becomes a profound act of hospitality.

PRESENTE - Reflection Stones

More than an object, it is a physical pause. Crafted from tactile stone and wood, these three small pieces are designed to be held, interrupting the daily rush to ground you in the current moment. They quiet distractions, inviting you back to the table, the conversation, and one another.

Designed and produced by Paula Pinzon, with my support in 3D modeling, technical files, and product rendering.

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PROVECHO Render 02
PROVECHO Render 02
Daniela Rodríguez

About Daniela Rodriguez

I'm a design student at ITESO, passionate about strategic design and interactive experiences that merge graphic, industrial, and spatial design. Beyond school, I partner with clients across diverse sectors, using strategic branding and communication to drive their projects forward.

Colofon

Prototyping & Fabrication Support Daniela Girón

Partners

Sponsored by Product Designer & Prototyping
Sponsored by Product Designer & Prototyping