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Designing Equitable Healthcare

How do we design for women's health? Through a feminist design lens, women's lived experiences can change how we deliver healthcare for women.

Feminism in Design Cards - Equitable Healthcare — © Noa Smolenaars

Designing Equitable Healthcare joins the movement to close the women’s health gap. As graduation project at Catharina Ziekenhuis Eindhoven, Noa Smolenaars developed a practical feminist design approach so healthcare designers can challenge, change and improve how women’s healthcare is delivered.

Designing for Women's health

Although awareness of women’s health is growing, healthcare is still built on knowledge that rarely included women. Designers can challenge that!

With a Feminist Design Lens, Noa reimagines how care can be designed and delivered for women. Building on the work of feminist scholars and activists, she translated six feminist values (power, knowledge, plurality, care, liberation, and community) into a practical tool for designing care pathways in hospital practice.

At Catharina Ziekenhuis Eindhoven, Noa applied this lens to design visual care pathways to improve information for women. Her mission: to bring equity and empathy into healthcare by making women’s experiences visible, discussable, and actionable.


The feminist design lens is not just a framework, it’s a movement towards care that listens, includes, and transforms. Let's call to healthcare designers to question norms, confront bias, and co-create a healthcare system that truly cares for women.

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About Noa Smolenaars

Noa is a feminist healthcare designer at Catharina Hospital Eindhoven, (re)designing care pathways to improve patient experiences. She co-founded Tromboseoverlevers.nl, a community for young thrombosis patients, and leads her own studio, Studio Smolenaars, turning design into real-world change.

How to design with Care? — © Noa Smolenaars

How to design for Plurality? — © Noa Smolenaars

How to design with overlooked knowledge? — © Noa Smolenaars

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