DO IT

Time to roll up our sleeves and join forces! Time for a New Order of Fashion.

During DDW 2021, New Order of Fashion unites a selection of hand-picked international fashion talents who inspire each other and use all means to create a dazzling, sustainable fashion future! In the brand new NOoF Lab, supervised by NOoF alumni, the new generation of talents will fulfill a live research residency. They will illustrate circular fashion solutions for forward thinking partners from the fashion-industry such as Dutch retailer ZEEMAN as well as redefine existing frames and practices in collaboration with educational partners such as Aalto University (Helsinki) and individual studios of leading designers such as Stina Randestad (Stockholm) and Matthew Needham (London). Visitors will be both inspired and invited to actively participate. Ranging from accessible presentations, tools and workshops to an inspiring and educational program for fashion professionals that illustrates alternative systems and durable and reusable collections. Let’s DO IT. Together.