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17-25 October 2026

Shoes for Self- confident dreamers

Luck in Look is designer comfortable tailor-made shoes from exclusive upcycling materials. The shoes are made in The Netherlands.

Hosted by Yulia Zelenina (Designer and shoemaker)

This project is now archived and was part of DDW21

@mashagavrile
As a Designer, I spent time looking for a solution on how to combine design, comfort & upcycling materials. Thus, I create shoes for women who dream to be stylish and comfortable without compromising on quality. In addition, I use exclusive materials from previous collections of interior stores.

Every pair of shoes is unique

I connect two things that usually contradict each other, design & comfort. Luck in Look is a new product that is customized from scratch. I strongly believe in the mindfulness of a new generation and appreciation of craftsmanship & an eco-friendly way of production. “Where can I buy stylish & comfortable shoes from nature-friendly materials?”. “Women need to choose between style or comfort” “We have beautifully designed shoes but we need to take them off after a while” Or “We have comfortable shoes that are not really flattering”. Luck in Look is comfortable designer hand-made shoes. I design and make shoes for women and men. My customers can buy ready-to-wear shoes on the site. In addition, they can order a pair of unique shoes with customized designs, I offer different ideas for their shoes to make them feel special. Also, I measure their feet, develop the last and make a pair of beautiful shoes specifically for every person. My clients keep saying that «Shoes Luck in Look fit like a glove» Yulia Zelenina (Designer and shoemaker)
Yulia Zelenina
Yulia Zelenina
Yulia Zelenina

About Yulia Zelenina (Designer and shoemaker)

Luck in Look brand