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17-25 October 2026

Goejenhandel

Sustainable Design with Social Impact

Hosted by Stichting Goejenhandel

This project is now archived and was part of DDW22

Event type

Exhibition

Crewshirt 013 Poppodium
Crewshirt 013 Poppodium
013 Poppodium
Stichting Goejenhandel shows and sells various designworks of a vulnerable group of juveniles, at Piet Hein Eek's outdoor platform. Hosted in our old Mobile Shop, we love to have a chat and show you the effects of our social startup.

Social enterprise

'Impact First' is our core business. You don't just buy our design products, you buy opportunities. Not just a fantastic limited and sustainable item like a shirt or a cap, but a real chance for juveniles in vulnerable positions. A chance to develop their talents and a chance to start and build a career in the creative industry. We'd love to tell you all about our way of working and the social impact we ignite. Like the challenges we offer and e.g. the design we made for 013 Poppodium in Tilburg.

Impact Shop

Come and see our Impact Shop! Last year we gave an old Mobile Shop a Great metamorphosis, together with a group of youngsters. This vehicle (which has a famous history we would love to share with you) will be on the outdoor platform at Piet Hein Eek and will be our homebase during DDW22.

Weekend activity: Create your own DDW shirt

On Sunday 23d and Saturday 29th of October, we offer live creation and production of your own shirt. We offer material to create your own designshirt and help you with professional production while you wait. Hope to see you then!
Anne-Will, participant
Anne-Will, participant
Esmee Jacobs
Artwork by Sandro, participant
Artwork by Sandro, participant
Stichting Goejenhandel
Live production at Bevrijdingsfestival
Live production at Bevrijdingsfestival
Thijs Van Kollenburg
Mobile shop with Tonneke and Norbert
Mobile shop with Tonneke and Norbert

About Stichting Goejenhandel

Stichting Goejenhandel fights for equal opportunities by creating them. We stimulate design talent of juveniles at risk, by supporting them with workshops and challenging them to create their own designs and to work on practical assignments.

Colofon

Founder / Director Norbert Heijl
Board member Maria Melis
Board member Haiko Huvenaars
Coach Thijs van Kollenburg
Coach Emmy Boele

Partners

Sponsored by Goejenhandel
Sponsored by Goejenhandel
Sponsored by Goejenhandel
Sponsored by Goejenhandel
Sponsored by Goejenhandel