Hug - #huginmybag

Bags made of re-used leather and your own beloved clothing item

This project is now archived and was part of DDW22

Hug in my bag

Fotografie: Nienke Scheij

At Hug, we believe that we can make a change in the wasteful culture of Fast Fashion by being aware of what we buy and cherish what we already have. That’s why we see worn clothes not as waste, but as reusable material for unique bags with their own story.

We've got bags to Hug!

We transform your own beloved clothing item into the lining of a bag, so you can carry your memories wherever you go. Each Hug is made from different pieces of re-used leather and therefore unique. Your personal lining can be easily zipped into your bag afterwards.

How it works

1. Shop your favourite Hug 2. Get the special sending kit 3. Hand in your own precious piece of clothing 4. Your garment will be transformed into a lining 5. You will receive the inner lining at home 6. Zip your personal lining into your bag

Ingredients for a good Hug

Fotografie: Nienke Scheij

Hosted by

Jolien Roesthuis
[email protected]
+31 (0) 681092382
Visit website

Download press kit

About Jolien Roesthuis

I am Jolien Roesthuis, sustainable entrepreneur and bag designer. Due to my background in the textile industry I continuously saw all kinds of abuse, such as mass production and lots of waste. The fact that we no longer value clothing, we easily throw it away when we don’t like it anymore, stimulates me to do something about it. The brand Hug is the result of this mission and stands for personality, circular design and simplicity. *Hug is the little sister of Old2Gold

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