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17-25 October 2026

IK ZIE JE

IK ZIE JE is an immersive installation about a hidden reality.

Hosted by Yellowchess

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Entrance fee

Free access

Event type

Exhibition

Accessibility

Dogs are allowed
Free wifi available
Toilets available
Fully wheelchair accessible
Wheelchair friendly toilet available

Opening hours

11:00
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18:00
11:00
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18:00
11:00
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18:00
11:00
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18:00
11:00
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18:00
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18:00
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18:00
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18:00
In the Netherlands, millions of people struggle with reading, writing, or arithmetic. Yet these challenges often remain invisible.

Who is not yet being seen?

Many people develop strategies to hide their impairment. They ask someone else to read something aloud, avoid forms, or make up excuses when they do not understand texts. As a result, we often fail to see the problem.

Installation

IK ZIE JE makes this invisible world tangible. Visitors move through a series of spaces where, step by step, they experience what it feels like to lose one’s grasp on language—not by reading information, but by personally experiencing uncertainty, confusion, shame, and, ultimately, recognition.

The installation begins with voices whispering things that usually remain hidden: “I’ll just say I forgot my glasses.” “I’ll make a quick call; that’s faster.” “No one knows this about me.” Visitors are gradually drawn into a world where information becomes incomprehensible, aids are needed to make sense of things, and everyday situations prove more complex than they appear. At the end, visitors meet someone with lived experience who demonstrates that low literacy is not about intelligence, but about opportunities, support, and being seen.

The installation concludes with a mirror and a question: Who do you see? And perhaps even more importantly: Who is not yet being seen?

Ready to visit?

Come to Dutch Design Week and make this project part of your visit.

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About Yellowchess

We are Yellowchess, a strategic design agency. We design breakthroughs for complex transition challenges. With our co-creative design approach, we develop innovative solutions as well as powerful strategies. We involve and activate all stakeholders to create real movement and impact.