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17-25 October 2026

Unbox! Playing Together to Deepen Collaboration

A game using metaphors and playfulness to (re)imagine collaborations beyond the project logic.

Hosted by Unbox team (UU, WUR, TU/e)

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Entrance fee

Free access

Event type

Exhibition

Accessibility

Tactile
Dogs are allowed
Free wifi available
Toilets available
Fully wheelchair accessible
Wheelchair friendly toilet available

Opening hours

11:00
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18:00
11:00
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18:00
11:00
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18:00
11:00
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18:00
11:00
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18:00
11:00
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18:00
11:00
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18:00
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18:00
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18:00
Examples of UNBOX pieces and metaphorical spaces
Examples of UNBOX pieces and metaphorical spaces
Unbox Team
UNBOX is the outcome of a four-year transdisciplinary inquiry. With an exhibition and launch at the Foundation We Are, we focus on how metaphors and playfulness can facilitate (re)imagining deeper collaborations.

What if collaborating could be more playful and profound?

Many collaborations begin with excitement and end up buried in meetings, spreadsheets, and ‘project talk’. There is a dire need to suspend those and create space for a new way of imagining what's possible

UNBOX is a game-like experience that helps teams explore how they work together through play, storytelling, and metaphors. Using carefully designed metaphorical objects, interactive boards, and quests, participants (re)imagine their process, for example, as an adventurous sailing journey or a careful dive into the unknown.

New metaphors for new stories

The stories we tell shape how we think and act. Metaphors help us connect the abstract with the familiar and the embodied, and are already a secret sauce in many designers’ work. UNBOX makes that accessible to all kinds of groups. By using new metaphors to reshape the stories we tell about collaborations, we unlock novel possibilities. Conversations become more creative; assumptions become visible. Participants can more easily form teams and discover fresh ways to move forward together.

Curious about the hidden stories shaping your own collaborations? Step into UNBOX and experience how play and metaphor can transform the way we work together.

Experience UNBOX at DDW

Unbox exhibition! At DDW26, UNBOX presents Playing Together to Deepen Collaboration, a mini-exhibition exploring how play and metaphors can transform the way we work with others. DDW Visitors can play with the tools, discover the power of metaphor, and experience how playful thinking can unlock more meaningful collaboration. No need to register.

Ready, Set, Unbox! Join us on Sunday 18 October between 14:00-17:00 for the launch of Unbox. Short and sweet, a 15-minute experience will allow participants to taste how playful approaches can shake up the usually boring ways projects are handled. Register upon arrival.

Individuals and groups can both experience it.

Ready to visit?

Come to Dutch Design Week and make this project part of your visit.

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A group playing UNBOX
A group playing UNBOX
Unbox Team

About Unbox team (UU, WUR, TU/e)

UNBOX was designed by a transdisciplinary team from Utrecht University, Wageningen University and Research, Eindhoven University of Technology, and Norwich University of Arts (UK), funded by the Centre for Unusual Collaborations. Research team: Jonas Torrens (UU), Jillian Student (WUR), Dan Lockton (Norwich University of Arts), Merijn Bruijnes (UU), Femke van Beek (TU/e), and Daniel Tetteroo (TU/e). Kuangi Xing and Nikolette Puskás further supported the game design.

Colofon

Co-coordination, Research, Game Design Jonas Torrens
Co-coordination, Research, Communications, Game Design, Production Jillian Student
Research, Web Design, Digital Innovation Merijn Bruijnes
Research, Game Design, Design Coordination Dan Lockton
Research, Education Implementation Femke van Beek
Research, Education Implementation Daniel Tetteroo
Project Management, Research, Game Design Nikolette Puskás
Game Design, Visual Identity Kuangyi Xing
Student Assistant Laura Garcia Arango
Student Assistant Tijn Komen
Prodution, Exibition Design Alex Szwaj

Partners

Sponsored by Unbox! Playing Together to Deepen Collaboration
Sponsored by Unbox! Playing Together to Deepen Collaboration
Sponsored by Unbox! Playing Together to Deepen Collaboration
Sponsored by Unbox! Playing Together to Deepen Collaboration