Ralph Nauta and Lonneke Gordijn of DRIFT fulfill their ambassadorship by premièring a new project of the Materialism series: Materialism- The bag project at the van ABBEMUSEUM in Eindhoven. Materialism- The bag project , visualizesthe physical amount of plastic that exits each AH supermarket on an average day in Eindhoven. One block is made of one recycled AH shopping bag. Together the blocks form a sculpture every time a bag leaves the store. In addition, video clips shot in frontof AH stores display the rhythmic movements of doors opening and closing to an abstraction that demonstrates our habit of laziness.