Bright is essentially a celebration of ingenuity, the miraculous capacity to create something new or to improve something existing. The same spirit drives Eindhoven, een unique place in the Netherlands that has tremendous appeal to us. A place where design and technology meet and enhance each other. A place that is at its best during DDW. No wonder Bright has covered DDW for years. Here, have a look:
"Design is not just what it looks like and feels like. Design is how it works." Those words by Steve Jobs describe beautifully how the tech reporters at Bright approach design.