Imagine... that we truly learn to look at the future in a different way

VPRO Tegenlicht and Dutch Design Week (DDW) joined forces on Sunday 22 October 2023, for an interactive live show: together with designers, experts, and the audience, we sought solutions for the throwaway society.

Designer and Dutch Design Award winner Christien Meindertsma, photographer Kadir van Lohuizen, and product designer Tjeerd Veenhoven captivate the audience with their designs, photos, and vision to put an end to the throwaway society. Social design studio Muzus serves up the devilish dilemmas of systemic change and asks: what would you do? We provide a platform for young talents from the Technical University of Eindhoven and the Design Academy who are set to do things radically differently. Is there even a need to design new products anymore? Join us on an exploration in the video above. The video is Dutch only, sorry!