And the theme for Dutch Design Week 2024 is...

Real Unreal

Designers are driven by a desire to work together to make the impossible possible. Every step counts if we want to create a different reality. Designers explore, question, and challenge what we perceive to be true. They help us imagine the unimaginable and make it more tangible. They find countless ways to use their imagination in combination with collective knowledge and varied experiences.

Change is Real

Change often has abstract beginnings but takes shape as we work on it, preferably together. Let’s look beyond what we think we see, beyond our own opinions, even if we sometimes don’t really know what is real and what is unreal—virtual and IRL.

The potential power of design is very real. Discover things that are so good, it’s unreal. Meet real smart designers and see real amazing innovations. Real meaningful, real crazy, beautiful, helpful, hopeful, careful, unexpected, impressive and simply great design.

So, don’t believe everything you think. See what the future could look like at Dutch Design Week 2024 from 19 to 27 October.