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DDW22 Theme revealed

07 June 2022

Miriam van der Lubbe has announced the theme of Dutch Design Week 2022 (DDW22): Get Set. The theme signals a shift in mentality and vibe; a shift from preparation to action. This focus crystallised out of several meetings with members from the design community. As Creative Head of DDW22, Miriam announced Get Set during a live Q&A on Instagram with designer Pete Fung.

Community approach

The role and vision of Miriam and Dutch Design Foundation (DDF) is deeply rooted in the idea of listening closely to the design community. Earlier this year we organised several meetings with both groups and individuals, designers from various disciplines, to test the temperature and talk about the future of the design industry. How can DDW as a festival best relate to the design field? How can DDW help designers to create meaningful impact?

Get Set

Miriam during the live Q&A: “You can explain Get Set in many ways. Of course, we must get set for the challenges we're facing, but we must also get our setting right. We must forge smart coalitions and work together on the missions and the challenges we’re facing. Be prepared and recognise what is going on. Feel involved. But the most important message is that people must get activated. Doing nothing is not an option anymore. We have to act now. And not everything will work out the way we plan or hope, but I don’t think that’s a problem at all. The only mistake we can make is just not to get started. So get set!”