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We take you behind the scenes of Philips’ design process. From conceptual ideas to real-world applications, we showcase how design shapes the future by addressing user needs through innovative solutions. We will show you how our design craft contributes to innovation in healthcare and wellbeing.
Experience the process
You will get unprecedented access to Philips’ designer's workshop, where you can observe the intricacies of packaging mock-ups, color fixes, prototypes, and more. You can follow the transformation from the initial customer research, through the development of innovative ideas and finally to the delivery of life-changing products, reflecting this year’s DDW theme - "Real, unreal."
Explore the craftsmanship of the designers
The exhibition is structured around key stages of our design process. You will be able to explore what happens in the research phase, which is all about empathizing with users and their needs. This is followed by the concept phase, where creativity pushes the boundaries of innovation. The journey continues through the development phase, where the focus shifts to specialized craftsmanship and then finally to the delivery of unified products. Along the way you will get a glimpse into the many design crafts contributing to the final result.
Experience AI at the Philips Museum
Additionally, visit brAInpower exhibition, which focuses on the teamwork of humans and AI. Artificial intelligence is an evolution with unprecedented opportunities. Philips has traditionally played a key role in technological advancement and thus also in the field of AI and its underlying technologies. This journey through innovations can be seen, among other things, in the exhibition. Visitors are challenged to think “what can AI do for you?
