Rethink processes is exhibiting emerging creatives reacting on the industrial quest of perfection in terms of aesthetics and function. The exhibition creates a confrontation between two spaces. One side represents the outcome of the industry and the other the reaction of individual creatives.
Rethink processes is exhibiting emerging designers and creatives, by enhancing their meticulous gameplay with industrial process, materials, forms and concepts of use. It is a raw expression of design current state, that exist between in a constant quest to reshuffle the design expression. The industrial quest of perfection in terms of aesthetics and function, is in total opposition to the creatives craftsmanship and imperfection. The exhibition creates a confrontation between two spaces. On one side the representation of the outcome of the industry and on the other the personal and unique of individual creatives. As a goal to express the commun inspiration of the paradoxal mutual relation. Both parties have in fact an ambivalent desire to step away from each other but also cultivates a mutual inspiration Representing this relation to push the limits, creating a wall that subsist as a border, of two clearly distinct entities.They are in an indirect communication but also grow together by side that rarely intertwine.