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FreshTag indicating technology for promoting food waste reduction.


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FreshTag Limited

60 per cent of the food waste in the UK is still edible, the average household spends £500 annually on wasted food because of the confusion of date code expiry. FreshTag is here to offer you an evolutionary solution for reassuring food freshness and safety, greatly reducing avoidable food waste.

Have you ever wondered if the food you left in the fridge is still okay to eat? Or have you felt guilty when wasting food that you did not cook in time? Our FreshTag Freshness Indicating Technology (FIT) is an innovative smart labelling system that sign-posting the freshness of your food dynamically with easy-to-read colour codes. With this technology, we aim to help you be more convenient at your shopping and cooking schedule, as well as helping our community to reduce food waste collectively. The overall mechanism behind FreshTag FIT is to dynamically monitor the biochemical changes taking place within your food product, and visually present its freshness status with the freshness indicating ink printed on the food package or a smart label. The FreshTag FIT system is the new generation of food package design. With its accuracy and convenience, we are determined to become the game-changer for the food packaging industry and guide modern society into a healthier and fresher lifestyle.

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FreshTag Limited

FreshTag Limited is a young innovative company established in 2019. It is supported under the business incubator scheme of InnovationRCA in London. The team is consistent with young entrepreneurs from the best institutes of the world with design and scientific backgrounds. We aim to help food waste reduction while educating the modern society with a healthier and fresher lifestyle via state-of-the-art technological ideologies and innovations.