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(Archive) Happy shopping for everyone

What if Lab: Unhindered participation

This project was part of DDW 2020

The Netherlands has about two million people with a visible or invisible disability. They often experience barriers when shopping physically or online. Five design studios developed practical applications, together with users and partners from the retail sector.

How can we ensure that our customers shop safely, efficiently and pleasantly? Quite a task for retailers in times of corona. But even without corona they should ask themselves this question. Because shops are by no means always accessible to people with a