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(Archive) THE MIDDLE OBJECT: THE CENTER OF STRATEGIC DESIGN

This project was part of DDW 2020
Positions — © stordes, Joan Vellvé Rafecas

The middle object as the center piece of strategic design

the provocation
the catalyst
the token for an unknown outcome
a turning point in the design practise
the end result
the starting point
a shift in responsibility

a work of art

The middle object is an intermediate outcome of the design process, a conversation piece that allows designers and clients to align requirements, attributes and qualities of the final design. In architecture and industrial design, it could be identified a

Marketing the good work — © stordes, Joan Vellvé Rafecas

The pivotal moment — © stordes, Kim Haagen, Photo: Hanneke Wetzer