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Tyres: The stealthy pollutant you never thought about. Tyre wear is a major source of microplastic and air pollution. It enters our waterways and the air we breathe. The Tyre Collective aims to mitigate tyre emissions by capturing them at the source, safeguarding our environment and health.
We all know tyres wear down but have you ever considered where it goes?
Today, half a million tons of tyre particles are produced annually in Europe. These particles become airborne, accounting for up to 50% of vehicle particulate emissions, and are t
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