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HOW LONG WILL IT LAST?

HOW LONG WILL IT LAST?

HOW LONG WILL IT LAST? is a collective project from this year’s graduating class of the MA Design Explorations & Translations program at the Icelandic University of the Arts. During a week-long live streamed program, the project examined the tensions between digital and physical mediation.

The exhibition was physically installed in August 2020 in Reykjavík. The gallery space was transformed into a large chroma key studio in which the students’ works, performances and happenings were placed and simultaneously streamed online. This created a

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About MA Design, Iceland University of the Arts

The group consists of critically-driven designers, focused on a mindset that is liminal rather than problem-solving. Instead of offering solid destinations we propose possible journeys that encompass multiple tensions, misunderstandings and grounds for debate.

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