Search anything

Close search
Back to Programme Archive

(Archive) Elastic Arctic

A grocery brand that helps you find carbon-efficient happiness.

This project was part of DDW 2020
Packaging with footprint index and a prompt

By 2030, we need to cut carbon emissions by 50per cent. Elastic Arctic helps more people adopt a life within a carbon cap to reach this radical goal. Through an informative and fun shopping experience, we challenge the current perception of demand and remove emotional barriers in a playful way.

2019 was the second warmest year on record and the end of the warmest decade ever recorded. Urgent solutions are needed to cut CO2 emission and more people need to live within a reduced and eco-compatible carbon budget.

We identify the sense of sacrifi

Play video

Become an ice protector with our app

Prompts help you find carbon-efficient happiness

Packaging of a gambling box with a random mix

The elastic nature of human perception

Visitor mode