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(Archive) Follow The Gloss

This project was part of DDW 2020, website, 2020 — © Rude Strategies is a virtual tour, focusing on digital beauty trends and their physical manifestations.

Gloss connects virtual and material worlds. Rocks polished into diamonds, screens, 3D renders, light bouncing off a surface, sun, shining into a puddle. Gloss lays between our naked eye and what we see. Our faces reflect in screens streaming social media

Play video, website, 2020 — © Rude Strategies

'Influencers...', publication, 2019 — © Hans Poel

'Influencers...', publication, 2019