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Exploring the user experience of data in the context of privacy and the role of designers in it

Aeon - Privacy by Design

Privacy is often stuck between discussions of ethics and compliance. What if we could make privacy tangible and easy-to-use for citizens? Aeon is an app that gather traces you have left on the internet. Now yours, you are free to delete, modify and add to the gathered data.

In the past decade, at least 12B personal accounts were stolen. Moreover, large platforms increasingly turn to surveillance to steer your attention and guide your interactions. Personal data has become a commodity.
Things are changing, however. Thanks to laws like the GDPR, citizens enjoy more data privacy rights than ever. Yet, the experience of exercising these rights leaves much to be desired. Organisations either respond slowly or never. Data is rarely machine-readable and security is often lax: the reason we ran into privacy problems in the first place.
Aeon is an application that gathers all of your online traces in a safe place: your own device. You are then free to modify, delete and add data as you please. This allows you to create the online identity you wish to project. These changes are then pushed back to their sources, after which only you get to enjoy your full history.
But can we go further? Let's zoom in on how designers can help organisations make personal data more accessible through Privacy UX.

As featured in

Bureau Moeilijke Dingen

Bureau Moeilijke Dingen is a design studio, based in Eindhoven, the Netherlands. It is concerned with the interaction between humans and technology. The studio is specifically focused on the Internet of Things and Artificial Intelligence.
Lei Nelissen is a graduate student in Industrial Design at Eindhoven University of Technology. His graduation project is concerned with making data rights and privacy tangible for citizens.