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The mantra of design that form follows function impedes a free an unbiased approach to the act of designing products. Archetypical forms of objects are as much defined by cultural conventions and social habits. The “principium individuationis” with which one thing is distinguished from other things
What is an archetype and why does it exist?
How far do objects link back to their specific function that legitimizes their archetypal form?
Why does form follow function and why have those forms reached our collective unconscious?
Try to picture a wine
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